Recommending a Marketing Mix for a Service ‘Lumia’ 800

GAC012 assembly line Studies Assessment Event 3 Recommending a Marketing Mix for a emolument Lumia 800 of NOKIA Mobile Comp both Student grub Siyan Effie ID number ZMSC22222 Tutor Maqui Due witness November 19, 2012 Date submitted November 19, 2012 Word Count 1249 spoken language Table of Contents Executive stocky 1. 0 Introduction 2. 0 interrogation Methodology 3. 0 Research Findings 4. 0 Discussion 5. 0 Conclusion and exhortations root List Executive SummaryWhen technology tilt the way wad interact with separately other in daily life, those newsprint days were gone with letters and postcards and individualize greeting cards and they be glowering into emails, online neighborly ne tworking chat, send text messages broadly with a wandering(a) earphone. The investigate paper is ab break choosing a output on which we will do and recommend a grocery store placeing blend in. In order to pass off up with a good selling mingleture, we gathered in castingation online and from roughly consultations, news and findings which closingly containn our own conclusions and recommendations.The expi symmetryn of the paper concentrated on the recommended marketing mix for a chosen mathematical product which is lumia from NOKAI and for its contention which is G21 HTC. at that placefore, there be antithetic own style between the two companies in doing their marketing mixes, also we conceive that our recommendation for a marketing mix for Nokia is considerable. 1. 0 Introduction This query is focus on on recommending a marketing mix for a chosen product which is Lumia 800 form the NOKIA mobile conjunction. A new fictitious character of mobile phone, with new designed out looking and the powerful windows phone 7. operate system, not only do-nothing be employ for daily phone calls, sending messages alone also is a ameliorate integ balancen of work and leisure for plenty with it rout out get contact with social network and surfing th e internet and savor the music or movies, books all era eitherwhere they want. There is no doubt that this product is favourite among teenagers, but actually our target market is people from 15 to 40 age old. The key success factors in this market argon as follows Appearance design, operating(a) system, Product role, Brand aw beness.Moreover, the crusade wherefore we chose Lumia 800 from NOKIA mobile company as our product is that representative products of NOKIA now whenever considering its quality or satisfaction As for the SWOT of NOKIA order, firstly, the strengths is a position as industry draw in the telecommunications and electronics industry. Secondly, the weakness is that it is washbowlnot sustain its topical marketing rate. Thirdly, opportunity is that its marketing ar all around the humans. Lastly, threats are the competitive pressure from other companies, such as Apple, Google.As for marketing mix of the product Lumia 800, the bell we recommend is about 1 800 RMB and we decide to march on it through TV, Magazine, Film or any other possible way. As for place, we political program to gravel up monopolized store and expanding to the foreign markets. The outcome of the research is that the NOKIA with an excellent marketing mix can finally chasten its weaknessthe declining market position. It is the target bearing on (Lumia 800) and popularity of windows phone OS that baffle our choice of the marketing mix. 2. 0 Methods . 1 In order to collect the data, an interview is done in relation to the NOKIA Company and the product by asking questions from the managers in phone selling company. Moreover, we visit some appropriate Internet sites such as the official website of NOKIA and Google, Wikipedia and so on. From the way we used different websites to widen the scope of our research and gather important facts during interview to give clarity to vague topics resideing our report, the data allurement methods can perfectly address the re search bjectives. 3. 0 Findings A key competitor is the HTC Mobile Company and its marketing mix is as follows The product is HTC G21(Sensation XL), with 4. 7 inches of high-definition boasting and GSM & WCDMA network system and 8000000 pixels camera and it is a very popular product of HTC. The scathe on bargain now is 2079 to 3699 RMB. As for place, product are on sale in monopolized store around the world. Promotions can be done in several(prenominal) ways, like on sale with excogitate cap or with tax-free.The analysis of the current SWOT of NOKIA is as follows strengths is its position as industry leader in the telecommunications and electronics industry. Also, it shows to the world the incredible ability to adapt to the market. weakness may be that it has grown so huge, as the fifth most expensive put up in the world, that it cannot sustain its harvest-time at its current rate. It still score some opportunities like Nokias leadership in the area of mobile phones and i ts versatility open the company up to a wide change of communications and mobile device possibilities markets that are growing throughout the world.Threats are that Nokia is cladding a number of threats from companies such as Apple, Google, and Research in Motion, all of which are investing heavily in the mobile phone industry in an flak to gain dominance. The marketing mix we recommend is as follows NOKIA Lumia 800 with large display screen, the fig of phones, the face plates and the soft key doctor pads charges about 1800RMB which can be judge by most of the customer and perchance the innovation of Promotion Method lie by Target Consumer is necessary. We decide to push it through TV, Magazine, Film or any other possible way.As for place, we plan to point up monopolized store and expanding to the overseas markets. We came up with a promotional material strategy NOKIA can enhance its Promotion Management and create a large database, making a dose control of terminal pro motion activities. Furthermore, it is a good choice to clear a surp rebel outlay on holidays and it can be on sale on a duty-free betray to attract more customers. Here are the interview summary The ratio of concern of the Symbian OS (NOKIAs own system) Month1357911 The ratio of concern (%)67. 265. 460. 857. 754. 847. 2 Table 1 From table 1, we can know that the ratio of concern for the Symbian OS in 2010.The Symbian OS is the primary OS of NOKIA the data can reflect the rise and decline of NOKIA. represent 1 The data from Graph 1 is ajusted from the table 1. According to this bar interpret we can clearly see the trends reflecting the rise and decline of NOKIA. 4. 0 Discussion We came up with the marketing mix based on its recession during these years and also referred to the statistical data and the current situation analysis. the reason why we chose Lumia 800 from NOKIA mobile company as our product is that representative products of NOKIA now whenever considering its quality or satisfaction.And the price is 1800 because it can slowly be accepted by usual people to attract more customers. We frame of reference up NOKIAs own certify stores, according to the successful case-apple store. There are a lot of factors will assume the findings, like the information online and the interview of or the advice from teachers. 5. 0 Conclusions and recommendations After long time discussion and findings and information we gathered online and from interviews we do our final marketing mix for NOKIA Lumia 800. To summarize, the price we recommend is about 1800 RMB and we decide to get ahead it through TV, Magazine, Film or any other possible way.As for place, we plan to set up monopolized store and expanding to the overseas markets. The final marketing mix has its competitive acuity when we consider its price. The price is reasonable but still quality-guarantee. Whats more? The brand awareness, just like most people will choose to buy the well-known brand instea d of a conventionalism brand even they have a similar product at like price. Reference List Wikipedia (2012), Nokia online Available at http//en. wikipedia. org/wiki/Nokia (Accessed November 5, 2012) Wikipedia (2012), HTC online Available at ttp//en. wikipedia. org/wiki/HTC (Accessed November 5, 2012) HTC. COM (2012), the HTC phones online Available at http//www. htc. com/us/smartphones/ NOKIA. COM (2012), the Lumia 800online Available at http//www. nokia. com/us-en/products/phone/lumia800/ (Accessed November 5, 2012) Wikipedia (2012), marketing mix online Available at http//en. wikipedia. org/wiki/Marketing_Mix (Accessed November 5, 2012) Mysmartprice (2012), the Lumia 800online Available at http//www. mysmartprice. com/mobile/nokia-lumia-800-msp1531 (Accessed November 5, 2012)