The San Francisco Museum of Modern Art Essay Example For Students

The San Francisco Museum of Modern Art Essay The San Francisco Museum of Modern Art was the first museum on the west coast dedicated to 20th century art. It first opened in 1935 but underwent a major renovation and opened a new museum facility designed by renowned Swiss architect Mario Botta in January of 1995. Botta used a lot of historical influences, but the most prevalent is definitely the influence of Roman architecture. The two most obvious arguments for that are the fact that the building is a civicly themed building and the fact that it dominates the surrounding area. But some the other arguments that can be made are the size and shape, and the unusual addition of an oculus in the roof. It also fits into the grid of the city streets surrounding it, much in the way Romans organized their buildings. We will write a custom essay on The San Francisco Museum of Modern Art specifically for you for only $16.38 $13.9/page Order now The San Francisco Museum of Modern Art hereafter referred to as the SFMOMA is most defiantly a civicly oriented building. Museums usually are, as they hold treasures for the people of the city to admire, but the SFMOMA goes beyond that. It is a symbol of pride for the people of San Francisco, and is known throughout the country as such. It was called A vibrant new heart for art in San Francisco, by Morton Beebe in Smithsonian Magazine, July 1995. Millions of people go through the doors to see the constantly changing exhibitions in the many galleries. As the meuseuem was being renovated, this was probably a consideration. So, taking in to account that people would come from around the world to see not only what was inside, but the building itself, Botta designed a structure that was not only efficient, but pleasing to view as well. That is why the SFMOMA is a civicly themed building.

The Misfortune of a Woman Essays

The Misfortune of a Woman Essays The Misfortune of a Woman Essay The Misfortune of a Woman Essay Essay Topic: The Heart Of a Woman The beginning of the story describes Madame Eloise as discontent yet visually appealing, but throughout the story she ruinations from a satisfied and eminent woman into an appreciative, hardworking, and aged woman. Before Madame Lose attends the lavish party. Her attitude towards her financial situation and social status can be described as discontent and ungrateful. Madame Eloise owned,no evening clothes, no Jewels, nothing. But those were the things she wanted; she felt that was the kind of life for her, (Unpleasant Lines 35-36). Since she was a middle class woman she only has enough money to afford necessities like food ND water, not novelties Like fine linen or gold. This Inconvenience caused Madame Lose to beg her poor husband for money and made him believe she should be pampered Like the wealthier women. She then dedicated her life to Ralston her social status equal to or above that of the wealthier women in the city. During the extravagant party Madame Eloise is commemorated as an eminent woman praised by the upperclassmen and upperclassmen and finally content with her life for the first time. At the party she, She danced madly, ecstatically, drunk tit pleasure, with no thought for anything, In the triumph of her beauty, in the pride of her success, In a cloud of happiness made up of this universal homage and admiration, of the desires she had aroused, of the completeness of a victory so dear to her feminine heart, (Lines Madame Eloise was so proud of herself that she disregarded every aspect of her life other than the party. She didnt care what was going on with her husband, rather fooling around with the other guests, particularly men. She finally felt that this exciting, expensive, care-free lifestyle is the one she was destined to live In. Once Madame Lose carelessly misplaces the diamond necklace, her whole life flips upside down and she comes to grips with reality. Madame all day long, in the same state of bewilderment at this fearful catastrophe. [Mr.. ] Eloise came home at night, his face lined and pale; he had discovered nothing, (Lines Madame Eloise finally began to develop a sense of what a real life is like, one with trials, mistakes, and disadvantages. At this point she drops all of the glamour of the nights previous, and worries that she may disappoint her friend and Is no longer proud and full of herself. This realization of the truth pushes Madame Lose on her journey into a transforming personality aimed at gratitude and fulfillment. Before Madame Eloise attends the party she feels downcast about her social class, while she is at the party she feels satisfied and loved, and after losing the valuable necklace she transitions into a humble and content middle class housewife. In the ginning of the story Madame Eloise is only worried about materials such as gold the party she is the center of attention and blissfully accepts all of the compliments about her 400 franc dress and expensive borrowed Jewelry. Finally she loses the necklace and all of her pride and carelessness along with it, her attitude had changed for the better. Readers should take this as a lesson to appreciate what you have while you still have it, because one simple mistake can mess up everything. Gratitude and humbleness can take a person farther than blind greed and pride.

50 Idioms About Fruits and Vegetables

50 Idioms About Fruits and Vegetables 50 Idioms About Fruits and Vegetables 50 Idioms About Fruits and Vegetables By Mark Nichol Food, one of the necessities of life, figures often in traditional expressions. Fruits and vegetables, specifically, account for some of the most familiar idioms, including the following. Fruit 1. To compare â€Å"apples and oranges† is to uselessly compare unlike things. 2. The â€Å"apple of (one’s) eye† is a favorite or well-like person. 3. To say that â€Å"the apple never falls far from the tree† is to suggest that a person’s personality traits are close to those of the person’s parents. 4. â€Å"As American as apple pie† means that something is quintessentially representative of American culture or values. 5. â€Å"(As) sure as God made little green apples† suggests certainty. 6–12. To be a â€Å"bad apple† or a â€Å"rotten apple† is to be a bad person. Meanwhile, to say that â€Å"one bad (or rotten) apple spoils the whole bunch (or barrel)† implies that one flawed element or person can undermine an effort or a group, and to be â€Å"rotten to the core† is to be thoroughly bad or worthless. 13–14. â€Å"How do you like them apples?† (or â€Å"How about them apples?†) is a neutral or taunting comment, depending on the context, that refers to an undesirable state or situation. 15–16. To â€Å"polish (one’s) apple† is to flatter someone; a flatterer is an â€Å"apple polisher.† 17. To â€Å"upset the apple cart† is to ruin plans. 18. A â€Å"banana republic† is a weak or corrupt country. 19–20. A â€Å"second banana† is a subordinate, and the â€Å"top banana† is the leader. 21–22. To â€Å"go bananas† is to become excited or crazed, and â€Å"to drive (someone) bananas† is to annoy or irritate someone. 23. Something in â€Å"cherry condition† is excellently maintained or restored. 24. To â€Å"cherry-pick† is to select carefully. 25. â€Å"Life is a bowl of cherries† means that life is easy. 26. To â€Å"not give a fig† is to be unconcerned. 27. A â€Å"lemon† is a flawed or worthless item; the idiom often refers to a vehicle. 28. â€Å"Melon† is sometimes used as slang for head or, vulgarly, for large breasts. 29. To say that someone or something is a â€Å"peach† means that they are beautiful, excellent, or sweet. 30. When everything is â€Å"peaches and cream,† life is going well. 31. A â€Å"plum† assignment or job is a highly coveted one. 32. One is said to have â€Å"sour grapes† when one belittles something one covets but cannot obtain. Vegetables 33–36. To be â€Å"full of beans† is to talk nonsense, and to â€Å"not know beans† is to be ignorant or uninformed. To be â€Å"not worth a hill of beans† is to be worthless, and to â€Å"spill the beans† is to tell a secret. 37–38. To â€Å"dangle a carrot† before someone is to encourage them with an incentive, and the carrot in â€Å"carrot and stick† is an incentive or reward. (The stick is the punishment.) 39. A â€Å"carrot top† is a red-haired person. 40. Someone â€Å"as cool as a cucumber† is very self-possessed under pressure. 41. To â€Å"pass an olive branch† is to make peaceful or reconciliatory overtures. 42. A â€Å"pea-brained† person is stupid. 43. Fog or something else very dense can be described as being â€Å"as thick as pea soup.† 44. To be â€Å"like two peas in a pod† is to be very close with or similar to someone. 45. To be â€Å"in a pickle† is to experience complication. 46. A â€Å"couch potato† is someone who spends an excessive amount of time seated watching television or playing video games. 47–48. A â€Å"hot potato† is a controversial or difficult issue, but to â€Å"drop (someone or something) like a hot potato† is to abandon the person or thing. 49. Something that is â€Å"small potatoes† is insignificant. 50. â€Å"Salad days† refers to the youthful period of one’s life. Fruits and vegetables figure occasionally in figurative references to color, such as â€Å"beet red† (the color of embarrassment), or descriptions of specific hues, like â€Å"cherry red,† as well as other comparisons, including â€Å"pear shaped.† The words fruit and vegetable themselves appear occasionally in idiomatic phrases, including the following: To â€Å"bear fruit† is to produce results. â€Å"Forbidden fruit† is something attractive but not allowed. The â€Å"fruits of one’s labors† are the results of the person’s efforts. To â€Å"become a vegetable† is to be rendered physically disabled or to virtually cease physical activity. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Rhetorical Devices for Rational WritingWriting the Century10 Functions of the Comma

Employers Genre Essay Example | Topics and Well Written Essays - 1000 words

Employers Genre - Essay Example These two letters analyze the genre of the employer instructions. The instructions are laid down and every other professional ought to follow them to the letter. This is despite you being a resident of Arizona or not. Well, the purpose of the instructions may be clear, to set a record for the professional community. However, it is critical to note that everyone has a different belief and having these instructions only make the professional community to be higher.The third letter that is written by Miami resident is quite different from the two mentioned above. Well, the genre to be analyzed is still the same, employers instructions. For instance, from my reading, I could only add it up that the instructions were clearly stated that the letter should be addressed to the search committee hence theâ€Å"dear, search committee." Genres mainly represent communities of different individuals, as well as they, give out a conclusion on very significant interest as of certain communities. It becomes difficult for a community that is narrow-minded to uphold the interests of the set genres. However, most genres developed are aimed at making the functions of a community uniform such that even nonmembers have no option but to follow the same. Language pattern used in the letters is that of the request, formal and informative as well. The collection of the three letters written by Adriana Smith, Jamey Rodgers, and Maureen Garcia are requesting for job opportunities at different fields in the career world.

Customers Advertisement Decision for Colorscope Case Study

Customers Advertisement Decision for Colorscope - Case Study Example The companies listed in the exhibit 3 have are the largest companies in the areas and many people will go to purchase in those companies. This shows that the companies are congested with many customers to be served at the same time. The customers will take more time waiting to be attendant. The attendants are always busy, since they are few and customers are many. Colorscope has many attended who ensure that customers are served immediately they make inquiry. Colorscope also has many customers but it employees enough people who can handle the customers demand. Customers will opt to go to Colorscope instead of going to waste their time or queuing in order to get services. In Colorscope also customers needs to place an order and an attendant take care of the customers demand. Colorscope employee’s professionals and trains the employees in order to ensure high quality services. Customer needs to be served by professionals and this is the case with Colorscope. Calculating Profitability of Job 61001 Colorscope has a long process in service provision. First, the customer’s places an order and then the customer representative talk to the customers and records the order details. The order is scanned and digitalized to computer pictures, and then an expert contacts publisher services which ensures color quality and appropriate of other picture features. The documents is passed to quality control to ensure it is of high quality and then sent to customer’s desk.

Fantastic Voyage Essay Example for Free

Fantastic Voyage Essay Once again my mini sub and I will be miniaturized making us 8 microns long and witnessing another Fantastic Voyage in a human body. This time I will be swallowed by a 55 year old man, while he is eating his meal consisting of a hamburger, French fries, and a root beer. I will be piloting my sub through his gastrointestinal tract to monitor the digestion of his meal, I will be describing all major structures I go through. Digestion begins in the mouth. A brain reflex triggers the flow of saliva when we see or even think of food. Saliva moistens the food while the teeth chew it up and make it easier to swallow. Amylase, which is the digestive enzyme, found in saliva, starts to break down starch into simpler sugars before the food even leave the mouth. The nervous pathway involved in salivary excretion requires stimulation of receptors in the mouth, sensory impulses to the brain stem and parasympathetic impulses to salivary glands. Swallowing his food happens when the muscles in his tongue and mouth move the food into his pharynx. The pharynx, which is the passage way for food and air, a small flap of skin called the epiglottis closes over the pharynx to prevent food from entering the trachea and causing choking. For swallowing to happen correctly a combination of 25 muscles must all work together at the same time. After being chewed and swallowed the food enters the esophagus or gullet is the muscular tube in vertebrates through which ingested food passes from the throat to the stomach. It connects the pharynx, which is the body cavity that is common to both the digestive and respiratory systems behind the mouth, with the stomach, where the second stage of digestion is initiated. The esophagus is a long tube that runs from the mouth to the stomach. It uses rhythmic wave like muscle movements called peristalsis to force food from the throat into the stomach. At the end of the esophagus there is a sphincter that allows food into the stomach then closes back up so the food can not travel back up into the esophagus. The distal end of the esophagus is slightly narrowed because of the thickened circular muscles. This part of the esophagus is called the lower esophageal sphincter. Now I follow the food down the esophagus into the stomach. The stomach is a hallow saclike organ enclosed in a muscular wall. These flexible muscles allow the stomach to expand when you eat. The stomach has three tasks in digestion. Mixing foods with gastric juices, gastric juices are secretions from the stomach lining that contains hydrochloric acid and pepsin, an enzyme that digests protein. Hydrochloric acid I nteh stomach kills bacteria taken in with food and creates an acidic environment. Storing swallowed food and liquids, the stomach holds food and liquids Next is the pancreas, liver and gallbladder. The pancreas liver and gallbladder are essential for digestion. The pancreas produces enzymes that help digest proteins, fats, and carbohydrates, the liver produces bile that helps the body absorb fat, and the gallbladder stores the bile until it is needed. The enzymes and bile travel through special channels called ducts and into the small intestine where they help break down the food. After being in the stomach food enters the duodenum. The duodenum is a hollow jointed tube connecting the stomach to the jejunum. It is the first and shortest part of the small intestine. This is also where the bile and pancreatic juices enter the intestine. The jejunum is a part of the small bowel, located between the distal end of the duodenum and the proximal part of the ileum. The inner surface of the jejunum its mucous membrane, is covered in projections called villi, which increase the surface area of tissue available to absorb nutrients from the gut contents. The ileum its function is to absorb vitamin B12 and bile salts. The three main sections of the small intestine is the duodenum, the jejunum, the ileum. In the small intestine bile produced in the liver and stored in the gallbladder, pancreatic enzymes and other digestive enzymes produced by the inner wall of the small intestine help in the breakdown of food. After passing through the small intestine, food passes into the large intestine in the large intestine some of the water and electrolytes are removed from the food many microbes in the large intestine help in the digestion process. The first part of the large intestine is called cecum. The superior mesenteric vein drains blood from the small intestine jejunum and ileum. At its termination behind the neck of the pancreas the superior mesenteric vein combines with the splenic vein to form the hepatic portal vein. Before joining with the splenic vein, it lies next to the superior mesenteric artery wich arises from abdominal aorta. The portal vein drains blood to capillary beds in the liver. From here the hepatic vein arises and drains into the inferior cava where it enters the right atrium of the heart. From here he deoxygenated blood enters the right ventricle via the tricuspid valve. From the right ventricle it enters the pulmonary artery via the pulmonary valve and enters the lungs. From here the deoxygenated blood enters the left atrium of heart via the pulmonary vein and then the left ventricle via the mitral valve. From the left ventricle blood enters he aorta the ascending aorta. Thoracic aorta and ultimately abdominal aorta. The abdominal aorta divides into the left renal artery which enters the kidneys and supplies blood over there. Each renal artery divides into segmental arteries dividing further into interlobar arteries which penetrate the renal capsule and extend through the renal columns between the renal pyramids. These interlobular arteries supply blood to the accurate arteries that run through the boundary of the cortex and the medulla. Each arcuate artery supplies several interlobular arteries that feed into the afferent arterioles that supply the glomeruli and hence the kidneys. The urinary tract from bowmans capsule is, the blood then enters the kidney via glomerular membrane in the nephrons. The blood trickles from bowman’s capsule to renal tubule, that is proximal convoluted tubule, loop of Henley, distal convoluted tubule and then into collecting duct system. The blood from the cortex is passed to medulla of kidneys. The urine formed is collected via ureter. The urine from the ureter then passes to urinary bladder and leaves the body from the urethra. Homeostasis in the body is only possible if the cardiovascular system is working properly. This means that the system needs to deliver oxygen and nutrients to the tissue fluid that surrounds the cells and also take away the metabolic waste, the heart is composed of arteries that take blood from the heart, and vessels that return blood to the heart. Blood is pumped by the heart into two circuits the pulmonary and systemic circuits. The pulmonary circuit carries blood through the lungs where gas exchange occurs and the systemic system transports blood to all parts of the body where exchange with tissue fluid takes place. The cardiovascular system works together with all other systems to maintain homeostasis. Homeostasis and the urinary system, toxic nitrogenous wastes accumulate as proteins and nucleic acids are broken down and used for other purposes. The urinary system rids the body of these wastes. The urinary system is also directly involved in maintaining proper blood volume and ion concentration within the blood. One other contribution is that the kidneys produce a hormone that stimulates red blood cell production. The kidneys also play an important role in maintaining the correct water content of the body and the correct salt composition of extracellular fluid. External changes that lead to excess fluid loss trigger feedback mechanisms that act to inhibit fluid loss.

Lunar Landing :: essays research papers

â€Å"Its SilverBlade.† â€Å"SilverBlade?† asked Lieutenant Mesa. â€Å"SilverBlade was one of the TDF Veterans who joined to help us when UF was first formed. Once we got going though he effectively disappeared, I wasn’t even aware that he had UF Intelligence Clearance.† â€Å"I was not aware that he was either, Commander; however, the code does match the one he used back when he was with us.† â€Å"Sounds to me like he and some of the UF Forces of Luna may have joined forces. That could explain the frequency he is on could it not.† â€Å"Yes, Lieutenant, that would be my guess as well.† â€Å"Will you send a squad to investigate?† Feret looked at Mosfet. It was clear that he still did not wish to risk the operation, by sending a squad to investigate. However, he had to agree with what was said as well, their mission has always been to protect humanity. â€Å"I still think that it is risky. First, if we send a squad we cannot hang around in Luna Orbit waiting for a response. The timetable for the Earth Strike operation depends on it. Whatever squad I did send might be sent on a suicide mission. We have little intelligence on what the Cybrids actually have on Luna. Logistically supporting such a mission is a nightmare.† â€Å"Well, Commander, some would have said dropping night division onto Luna on its retreat from terra when the Cybrids first showed up was a suicide mission, yet we were able to pull it off and dealt the Cybrids their first blow in their bid for the sol.† â€Å"Yes, Colonel, those same people would have said that by so doing we drew the Cybrids to mars far sooner then they would have normally arrived. Whether that is true or not we may never know. Suppose this is true and the Cybrids capture one of them and extract the information about the Earth Strike operation, the last thing we or the Terran front needs is another Battle of Boulder.† Mosfet shook his head in agreement and then replied. â€Å"True though this may be, Commander, the original UF did what it did because it felt it was the only way humanity can survive. As vital as the Earth Strike operation may be, it has little hope of helping defeat the Cybrids on terra. It is true that destroying the Hydra factories will

Bru Case Study

BRU World Cafe Note: All information in the case has been garnered from sources in the public domain. This case has been developed for purely academic purposes, and is not in any way the intended or actual plan of Bru World Cafe Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 0 About the Category/ Brand and Market Trend ? BRU is India’s largest coffee brand in terms of volume, with a portfolio of instant and roasted & ground (filter) coffee, Ice and Hot Cappuccino and out of home vending. BRU was the first coffee brand to go national with a variety of offerings suited for the varied and distinct taste palette of the Indian consumer. BRU Green Label Roast & Ground is the largest brand in the conventional coffee segment. BRU’s Hot Cappuccino and Ice Cappuccino are innovative products specially designed for the cafe going youth – to enjoy a great cup of cappuccino even at home. ? The brand enjoys very strong equity in the south and its awareness and associations in the non-south part of the country emanate from its roots as the authentic south Indian coffee brand. BRU strives to stimulate conversations over coffee livening up every shared moment ? A key trend, which has fuelled coffee consumption in India is â€Å"rise in conversations over coffee†, which means a direct correlation with increase in out of home consumption for coffee as there is an increasing trend to socialize in cafes (especially in 10 lakh plus towns). ? With more than 1500 coffee cafes in the country, up from 175 in 2002 (of these around 1000 have opened in the last 5 years), coffee has emerged as the most happening beverage category, estimated to be around 1000Crs (in End Consume Price (ECP) terms) in 2011. Valued at around US$185 million, the organized cafe market in India is estimated to be growing at a compound annual rate of 25%. Players from Barista Coffee Co. to Cafe Coffee Day are opening outlets practically every weekend. In the past couple of years we have also seen the entry of new players like Cafe Mocha and Gloria Jeans in the premium category. ? The gro wth [of cafes] has been triggered by rising youth spending, paucity of alternative hang-outs and an increasing number of new office complexes and colleges. The market has the potential to touch US$800 million to US$900 million with a total of 5,000 cafes by 2015. Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 1 ? This provides a unique opportunity to leverage the strength of well established brands in HUL’s beverage portfolio to create a service model that would allow building preference for these brands while also adding a sizeable turnover to HUL’s Foods business. Given the size and opportunity of the coffee cafe segment, BRU became the natural choice for leveraging this opportunity. ? With entry into cafes, BRU plays across the coffee category definition becoming a complete in-home and out-of-home coffee brand and also proactively drives â€Å"coffee experience† with direct consumer engagement. This is also an approach for the brand to contemporarise and premiumize by driving imagery through a futuristic segment. ? â€Å"Coffee Experience† model is an opportunity which can be utilized to deliver the dual objectives of : 1. Building expertise and coffee credentials for BRU in the coffee category and get an imagery rub-off on the in-home consumption portfolio. . Another important value driver identified for the category is, â€Å"Bringing out of home experiences in-home†. Cafes will provide a unique space and an exclusive retail channel to drive this opportunity. ? This segment holds immense potential given that the coffee consumption in India is still very low as compared to the rest of the world and the Indian market is just starting to heat u p with international players like Starbucks and Dunkin Donuts announcing their entry here. BRU World Cafe Theme Great coffee is an experience. We bring it alive. When you step into BRU World Cafe, you step into the world of coffee – an experience that is visual, aural, olfactory and gustatory. Name Tagline : BRU World Cafe : Discover the World a cup at a time Cafes today are not about coffee. This theme lets us bring the coffee back to the cafe. It helps us to establish the coffee credentials and in future we can easily translate the out of Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 2 home experience in home. The consumer takeout after a visit to World Cafe: BRU knows coffee like no other Identity for the Cafe Target Audience Description Demographics: ? ? SEC A/B1 18 years + An audience on the move, who is looking for a unique experience while enjoying their favorite cup of coffee. And cafes also double up as their hangout joints or meeting places. Along with being an ardent coffee lover they are used to the good things in life, are welltraveled or well-read and exposed to the cultures and offerings of the world at large. Experience and Ambience BRU World Cafe is a traveler’s and coffee connoisseur’s haven. The coffee is served in many traditional styles evoking the palettes of coffee lovers. BRU scours the world to bring the finest coffees from a few prized plantations and stays true to their authenticity by brewing and serving them right. Additionally it provides a relaxed atmosphere with great coffee and vast menu offerings. On entering BRU World Cafe, you leave the hustle-bustle of the city behind. The interior is contemporary and bright, almost Mediterranean in its look and feel. The sounds are Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 3 nippets of music one would hear while traveling the globe whether it is the music of the Balkans, country music from the European greens of Italy and Spain or the Tibetan chants. Browse through the eclectic collection of books that give you insights & quaint facts about exotic destinations across the world or just switch off and chill out over your favorite pick from the comic series of Aestrix and Tintin. Coffee facts, stories, legends and myths and the interesting collage of visuals make up the way coffee arrives to you, becoming an integral part of the experience. It is a place for telling, sharing and creating your own personal story. The Business Challenge There are 7 BRU World Cafes which have opened as part of a pilot run in Mumbai across the western suburbs (Andheri (W), Malad, Bandra, Juhu and Versova) and another 3 are expected to go live within this year. The first cafe went live in February 2011 and the consumer response over the last 5-6 months across outlets has been very encouraging and very positive in terms of the overall experience, ambience, service and differentiation on providing an international coffee experience (best suited to Indian taste palette). Cafe revenue per day is calculated as number of bills in a day multiplied by the value per bill. So far the overall average bill value is 50% more than the assumptions made as per business case construct, however, the number of bills per day (very critical to ensure long term sustainable business) is only about 30% of the assumption (average of 30 to 40 bills per day per store – taken at an average across stores) 1. How do we increase footfalls (and therefore bill productivity) across the current set of Bru World Cafes without incurring extensive marketing spends? Suggest a marketing model for BRU World Cafe which involves not more than Rs. 0 lakh of annual spend including above the line and local store marketing and production/ fabrication cost of these activities. 2. Prioritize the channel mix with spends break-down and a calculation of return on marketing spend? How can this be made into a sustainable and repeatable model once BRU WORLD CAFE extends into other cities with i ncreasing returns of spends? 3. Given the proposition of BRU World Cafe, which is the one key marketing initiative, in-line with the BRU World Cafe identity which will be clearly differentiated from others and which will help further strengthen the BRU World Cafe differentiation. Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 4 The success of the pilot in Mumbai will determine future expansion of the BRU World Cafe mix so getting the above objective right is critical. Assume that all other levers of the business case construct are in place. The Communication Challenge Young people today have a far higher disposable income than about a decade ago. Quite naturally then every category these days is vying for their attention. And hence as a target audience youth are the most spoken to today by brands across a plethora of categories from chocolates to denims to mobile phones to fast food chains. Therefore the challenge of communication is to stand out of the clutter of youth brands and be heard by them. The Communication Task From a brand point of view it is important for BRU World Cafe to appropriate a strong positioning & differentiation to counter competition from the category and beyond. The task also includes resonating with him/her to make BRU World Cafe his/her cafe of preference. This is critical to increase footfalls and repeat visits which are ultimately crucial factors while considering future scaling up and expansion. The Communication Strategy Your task is to provide a comprehensive communication strategy that details what BRU World Cafe should do to build its brand & gear up for growth in an increasingly crowded cafe space. The strategy document must provide solutions in the following key areas: 1. Identify key challenges for the brand and its communication. 2. Sharply define who the target consumers should be and their key characteristics. 3. Identify the key consumer insights in the target group and how BRU World Cafe should work its offerings in line with the consumer needs. 4. Identify the right positioning and messaging platform for the brand. 5. What should be the brand voice across its offerings? 6. Identify the right communication message for the brand. Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 5 7. Identify the appropriate media vehicles to reach the target audience. ? Complete with channel mix, spends and detailed description on mechanics wherever necessary. 8. Outline the complete strategy for the use of new age media like social media, CRM, mobile phones, mobile applications etc. to be leveraged to resonate with this audience Methodology ? Cafe visits and study of the current consumer marketing and consumer engagement initiatives by existing players and evaluate them for effectiveness and efficiency. Establish key learning from best practices of competitors on spends and returns, driving awareness and footfalls in India (CCD, Barista, Costa Coffee, Gloria Jeans etc. ) and internationally e. g. – Starbucks. ? ? Study of no n-conventional media channels and relevance and use to drive the above objective. Study of trend and media methods to drive consumer awareness and engagement in the service and retail world which can be applied in this case. Success Criteria ? ? ? ? Depth of understanding of successful marketing techniques in this space Innovativeness of the â€Å"idea† and/ or â€Å"marketing approach† and the ability to create â€Å"buzz/ talkability†. Practical application and relevance (ease of execution) to reality. Impact and achievability within the given constraints Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 6 Rules & Regulations: Participation Rules: 1. Participating teams should comprise of only three members. 2. Only one entry per institute will be considered. Two stages of this event: Stage I: Submission of the written case solution. Stage II: Power point presentation of the shortlisted cases. Stage I: Process and rules for submission of the written case: 1. DraftFCB+Ulka Comstrat is a contest for Communication Strategy; hence students are requested to focus on the same. 2. Creative renditions are not necessary and will not be judged. 3. A detailed Media plan is also not required and will not be judged. 4. A synopsis of the case solution should be submitted as a word document in a minimum font size of 11 points and single line spacing. The document should not exceed 15 pages. 5. A written case solution on the case should be submitted either through email to [email  protected] com or by post to DraftFCB+Ulka Advertising, 4th floor, Nirmal, Nariman Point, Mumbai 400021. 6. The last date for receipt of the submission is 6 pm on 23rd November 2011. 7. A shortlist of six teams shall be arrived at by evaluating the case solutions received. 8. The shortlist shall be declared on 28th November 2011 and posted on the website www. draftfcbulkacomstrat. com and communicated to K. J. Somaiya Institute of Management Studies and Research. . The six shortlisted teams will be invited to make a power point presentation to a panel of judges on 10th December 2011 in Mumbai. Please remember: 1. 2. 3. 4. 5. Synopsis to be submitted as word document only. Font size should be minimum 11 The document should not exceed 15 pages The document should have a single line spacing Synopsis should be submitted on or before 6 pm on 23rd November 2 011 Stage II: Final power point presentation of the case: 1. Shortlisted teams are requested to reach the venue on 10th December 2011 at 12 noon sharp for the set-up and dry run. 2. Please get your power point presentations on a CD/Pen drive, rest of the equipment shall be provided at the venue. 3. The time limit for each presentation is 20 minutes and the students are requested to strictly adhere to the time-limit. A warning bell will ring after 15 minutes. 4. At the end of 20 minutes the team will be asked to stop the presentation. Comstrat 2011 Page 7 Visit us at www. draftfcbulkacomstrat. com 5. Students are requested not to indicate their institute’s name on the slides or anytime during the presentation. 6. Stay and travel arrangements have to be made by the participants themselves. 7. The Comstrat is a contest for Communication Strategy; hence students are requested to focus on the same. 8. In the case presentation, creative renditions are not necessary and will not be judged. 9. Media plan for the same is also not required and will not be judged. 10. The solution must have only one approach and not multiple options. Key Dates to remember: Last date for written submission ? Shortlist of 6 teams for power point presentation ? Final Presentation ? 6 pm on 23rd November 2011 6 pm on 28th November 2011 12 noon on 10th December 2011 Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 8

Predict human behaviour Essay

Dissonance theory accepts that we have these inconsistencies and basically says as humans we strive to smooth out any inconsistencies. This theory is best explained with an example; Jenny works everyday but today her sister is going shopping and has asked Jenny if she would like to come. Jenny should go to work and does. Jenny’s knowledge that she is missing out on the shopping trip is known as a dissonant cognition, whereas the knowledge that she has come to work and is earning some money is a consonant cognition. Her dissonance will increase even more if the trip is to an out-of-town shopping complex as opposed to the small local centre. Individuals do not want to have dissonant cognition therefore try to reduce it. Jenny can do this in a number of ways; firstly, she can keep telling herself about the extra money she is earning and perhaps convince herself that she had a pleasurable day at work. She could also reduce the dissonant cognition by telling herself she would have only spent money on things she cannot afford and doesn’t really need. Consonant cognitions justify a persons chosen action and the greater the benefit of something, the greater the justification and the lower the state of dissonance. If however the benefit of the consonant cognition is only small then the dissonance will increase. Festinger and Carlsmith (1959) tested this theory by getting subjects to perform really dull tasks for an hour then asked them to tell the next subjects that the tasks were rather interesting. Subjects were offered either $20 or $1 for lying. Festinger and Carlsmith were interested in how the subjects felt after telling the lie. According to dissonance theory their feelings should depend on the amount of money they were paid. Subjects receiving $20 should feel little dissonance because the larger amount of money justifies lying. The subjects who received $1 should feel greater dissonance because the money didn’t justify lying and these subjects would try and convince themselves the task was in fact quite enjoyable, in order to reduce dissonance. Festinger and Carlsmith found subjects in the $1 condition reported a more favourable attitude towards the task, which is consistent with the original predictions. Bem (1967) suggested that a person’s behaviour is what shapes their attitude, for example (to quote Bem) ‘since I eat brown bread then I must like brown bread’. This logic could be linked with Festinger and Carlsmith’s study because if the second lot of subjects were told the tasks were interesting then they would take this opinion on board and actually find the tasks interesting. Assimilation-Contrast Theory (Sherif and Hovland, 1961), this suggests we people favour their own attitudes and if a person comes across another person with an attitude relatively close to their own then they perceive it to resemble their own attitude more than it actually does (this is the ‘assimilation’ part of the theory) and they will evaluate it in a more positive way by seeing it as fair. Basically this suggests people are biased when it comes to their attitudes because people will accept anything that resembles a similar attitude to their own. Attitudes which had less in common with their attitudes would be rejected and seen as unfair (this is the ‘contrast’ part of the theory). This is mainly because assimilating attitudes is much easier than trying to accommodate new attitudes. The theory of reasoned behaviour (Fishbein and Ajzen, 1975) suggests that subjective norms (which are beliefs about what is appropriate behaviour in a situation) and attitude towards the behaviour (based on expectancies and values) suggest a behavioural intention which then predicts behaviour. The definition of attitude and intention in this context is very similar and doesn’t define in strong enough terms exactly what the intentions derived are. All this evidence shows varying approaches towards the attitude-behaviour link, some in support of attitude predicting behaviour and some against it. To say that attitude has three main parts which are highly correlated draws up too many contradictions to conclude it as the best theory, the single model provides more scope to address these contradictions but dissonance theory which suggest we will have inconsistencies and will just strive to balance them is a much more realistic proposal of how attitude links with and predicts behaviour. The evidence shows that there is a link between attitude and how it can predict behaviour but it is not to the extent that you can say it predicts a person’s behaviour every time in all situations. References * McDougall, W. (1960) an introduction to social psychology 23rd ed. London New York. Methuen, Barnes & Noble. * Mills, J. (1969) experimental social psychology. New York London. MacMillan, Collier-Macmillan * Ajzen, I. (1980) Does understanding a persons attitude help us to predict their behaviour?

How to Land an Interview When You Arent Qualified

How to Land an Interview When You Arent Qualified Anyone searching for a job has spotted classified job ads for what appear to be interesting positions. However, the person’s skills might be less than perfect, and he or she is hesitant to put in an application. Even if your qualifications aren’t a perfect match, should you go ahead and apply? Learn how to prove you are a good match for the position, even if your qualifications aren’t the best match. Not All People Being Interviewed Have the QualificationsThe first thing you need to know when thinking about applying for a position you found in the job classifieds you don’t have all the qualifications for is that you aren’t alone. According to a survey, 92 percent of job seekers find interviews stressful, and 11 percent feel they may be underqualified for the position they are seeking. If you have most of the qualifications the company is looking for, you shouldn’t dismiss applying for the job, especially if you can add on to your skillset to match the qualifications or have other things to offer.Focus on Your SkillsIf a company is advertising for a hire who has extensive experience in a position, this may not be the job to apply for if you are a recent graduate or your experience is limited. However, a lack of technical skills in the job requirements is doable because you can catch up on those before the interview. When your skills are a little short of the mark, focus on your transferrable skills and accentuate your soft skills such as your versatility, how you were an asset in previous jobs and ability to be a team player.Honesty HelpsLet’s say the position calls for five-years of experience in the field, but you only have two. Sometimes, job ads can stretch the qualifications hoping to get that master candidate to apply. That doesn’t mean the company has all the job requirements written in stone. Use this opportunity to explain why you would be a good candidate, despite the shorter work experience.Let Y our Resume Speak for YouA good resume will help get your foot in the door. Write it and include your qualifications that fit the description for the position, ensure that no errors in spelling or grammar exist and follow up a few days later. Being professional and showing interest can’t hurt your chances of getting that important first interview. Use your resume to show what a great candidate you are and how you have the motivation to fit well into the position.Preparation Is Key to a Successful InterviewIt’s easier to conduct a successful interview if you have done your homework and learned about the company. This makes it simpler to answer and ask questions and shows that you are interested in that particular job. You can learn a lot by checking out the company’s website, LinkedIn page and Facebook. Knowledge is power, and appearing knowledgeable about the company shows that you’ve invested some time into learning how you can fit in.Interviews Are Condu cted the Same WayWhether in person or on the phone, interviews are conducted the same way and should be prepared for the same. On a phone interview, dress professionally as you would for an in-person interview and remove any distractions behind you that might interfere, such as a busy background or noise that might disrupt. Prepare in advance since you might not know when the interviewer will call.Confidence, poise and advance preparation can help you get your dream job, even if your qualifications might fall a bit short. TheJobNetwork helps you find job openings the easy way by sending you email notices as soon as those jobs become available. All you need to do is fill out your qualifications and job interests to get started. You can start right now when you sign up with TheJobNetwork.

The Conditional Tense of Spanish

The Conditional Tense of Spanish Just as in English, the conditional tense of verbs in Spanish is difficult to classify. Unlike the past, future and present tenses, it doesnt always refer to a particular period of time. And while its name suggests that it is used when theres a condition involved, in Spanish it also has some close connections with the future tense. In fact, in Spanish, the conditional tense is known as both el condicional and el futuro hipotà ©tico (the hypothetical future). The conditional also has various uses that dont at first glance seem closely related. But the connection among them is that verbs in the conditional dont refer to events that definitely or necessarily have happened or are happening. In other words, the conditional tense refers to acts that can be seen as hypothetical in nature. Conditional Tense Often Translates English 'Would' Fortunately for those of us who speak English, the theory is fairly easy to apply, since the conditional tense can usually be understood as the Spanish verb form that is used to translate English would verb forms. In most cases where we use would in English we use the conditional in Spanish, and vice versa. As long as you remember the rare exceptions, you wont go wrong often by thinking of the conditional as the would tense. Here are some examples (in boldface) of the conditional tense in use: No comerà ­a una hamburguesa porque no como animales. (I wouldnt eat a hamburger because I dont eat animals.)Si pudiese, vivirà ­a en Guadalajara. (If I could, I would live in Guadalajara.)Hay seis pelà ­culas que yo pagarà ­a por ver. (There are six films I would pay to see.) Here are the major usages of the conditional that can be understood by using the English would. If the explanations are confusing, read the examples for clarification: Using the Conditional for Actions Conditioned on Something Else Another way of putting this is that the conditional indicates the possibility of an action related to specific circumstances. The circumstances (that is, the condition) can be stated, but they dont have to be. Note the following examples, with the conditional verb in boldface: Si tuviera dinero, irà ­a al cine. (If I had money, I would go to the movies. The condition is having money. In this case, the condition in Spanish is stated in the imperfect subjunctive, as is very common. It is also stated in the subjunctive in the English sentence, and this is one of the few constructions where the subjunctive form is still used in English today.)Yo comerà ­a la comida, pero soy vegetariano. (I would eat the meal, but Im vegetarian. (he condition is being a vegetarian.)Marà ­a habrà ­a venido, pero su madre estaba enferma. (Mary would have come, but her mother was sick. The condition is her mothers sickness. This sentence is in the conditional perfect form, using the conditional tense of haber followed by the past participle.)Marà ­a habrà ­a venido. Mary would have come. (This sentence is the same as the one above, but without the condition explicitly stated. The condition would have to be inferred from the context.)Con ms dinero, yo ganarà ­a. With more m oney, I would win. (The condition is having money. This is a case where a condition is expressed without using si.) Yo no hablarà ­a con ella. (I wouldnt talk with her. The condition is unstated.) Using the Conditional in a Dependent Clause Following a Past Tense Sometimes, the conditional is used in a dependent clause that follows a main clause that uses a past-tense verb. In such cases, the conditional tense is used to describe an event that might have happened after the event in the main clause. A few examples should help clarify this usage: Dijo que sentirà ­amos enfermos. (He said that we would feel sick. In this case, feeling sick happened, or might have happened or will happen, after he made his statement. Note that in such a sentence construction, the que, or that, doesnt always have to be translated into English.)Supe que yo saldrà ­a. (I knew I would leave. As in the above sentence, the act of leaving isnt connected to a specific period of time, except that it takes place, or could take place, at some time after the knowing.)Me prometià ³ que ganarà ­an. (She promised me they would win. Again, we cant tell from this sentence whether they actually won, but if they did it came after the promise.) Using the Conditional for Requests The conditional can also be used to make requests or some statements sound less blunt. Me gustarà ­a salir. I would like to leave. (This sounds gentler than Quiero salir, I want to leave.) ¿Podrà ­as obtener un coche? (Would you be able to get a car?) Note that querer in the subjunctive is sometimes used in a similar way: Quisiera un taco, por favor. I would like a taco, please. Conjugating the Conditional Tense For regular verbs, the conditional tense is formed by adding a suffix to the infinitive. The same suffixes are used for -ar, -er, and -ir verbs. Hablar is used here as an example: hablarà ­a (I would speak)hablarà ­as (you would speak)hablarà ­a (you/she/he/it would speak)hablarà ­amos (we would speak)hablarà ­ais (you would speak)hablarà ­an (you/they would speak) Key Takeaways As its name suggests, the Spanish conditional tense is typically used, like would, to indicate that a verbs action that is conditioned on some other event, which need not be explicitly stated.The conditional tense can refer to real or hypothetical actions in past, present, and future.The same method is used to form the conditional tense for all regular verbs, regardless of whether they are -ar, -er, or -ir verbs.

Palm Treo for Management Information Systems Essay

Palm Treo for Management Information Systems - Essay Example Most of the cases, the equipment comes with all the information that is needed in the form of user manual and troubleshooting information. In case, this information is needed, it is obtained on the web. If the problem is still not resolved, the call center of the company can be reached using a toll free number in US and in most other countries. This vouches for their support. Specifications: Palm Treo 755p is a smart phone that combines the phone with mobile computing. It runs on Palm OS; a smart phone with wireless email, a built in web browser and rich multi media capabilities. It comes with an inbuilt memory of 3.6MB of Flash RAM preloaded with MS Word MS Excel and MS PowerPoint apart from other standard emailing software too. On the phone side, it has a large color touch screen, Qwerty key board with a built in speaker phone, conference calling, speed dialing, call history, caller id and a built in organizer. It also supports on the move Google Maps, Push technology on the Microsoft Outlook to push your emails out. Broad band network employing EvDO technology, an in-built camera for video or for stills, streaming of both radio and TV over the internet and using the system as an high speed modem. All this makes the Palm Treo a new high end smart phone. Pros and Cons: The smart phone brings in a new mobile computing platform to the company enabling every one of the user to be in continuous touch with others. This would ensure that jobs get done faster. This also is a negative feature since there is no rest for the employee unless he or she switches on the phone. Technically, the phone directly communicates with Windows environment PCs but since the server of the company is on Unix and Linux based systems, there needs to be conversion, which the company has to make use of. Otherwise, data availability to the marketing and support people will enable the company to provide swift support as well as the possibility to remind the customer across the table on pending payments or order dues even on the move. Users comment that the phone is easier to use and the screen is light on the eye. The sound is good says another user. (available at: http://www.mobiletechreview.com/Treo-700w.htm). Also the technology that has been made use, make it a very reliable phone and a smart phone / PDA at that. The phone is scores a strong 10 out of 10 technically; 8 out 10 for user friendliness and therefore, an overall 9 out of 10 as a smart