Website Review Essay Example | Topics and Well Written Essays - 750 words - 1

Website Review - Essay Example through incorporating effective web design measures that form the main aim of the study to analyze the criteria foe effective web design and comparison of two corporate websites. There are certain characteristics that a business must have to be considered effective in terms of design to be a driving force in meeting advertising and information delivery needs of the business. These characteristics include: Professional brand driven design: a website has to have a professional look and convey the brand image ensuring clients have a very easy time understanding the business and the access to information should be easy and quick. Professional design  allows the client to have access to required information in an effective and efficient manner in the website. Usability: designing a website to ensure the presence of links that are easy to recognize, moderate visuals, and a clear structure allowing the client easy navigation on the website in the other effective web design criteria. Websites are more effective when users can easily find their way through the information and links provided than when the websites are difficult to use. Use of effective writing: the writing style on a website has to be adjusted to meet user’s browsing habits and preferences. This can be achieved through using concise and short phrases, plain and objective language to allow the users make their en decision on the purchase, and merging textual and visual elements on the website. Effective writing makes use of bullets, content categories, and multiple subheadings in a website. Simplicity: providing a simple rather than a complex website is effective in meeting the needs of the clients. Using a simple design with icons providing additional information, headers, footers, and content in a simple manner, and lack of advertising allows for a good web experience for the clients. Content: the other criteria for an effective website are provision of useful and valuable information to the users.

Selection of Web Server Software for Client Essay

Selection of Web Server Software for Client - Essay Example The client would also want a customised Content Management System to be coded so that they can easily change the content on site and add new pages, thus, making it flexible for accommodating changes. The current Information Technology Infrastructure is not very advanced and includes basic users with little knowledge of web technologies. The client is also not willing to spend a hefty amount but do requires a robust, agile and flexible system. 2) - Comparison of available technologies After going through the detailed requirements document from the client and understanding his needs, two sets of technologies can be recommended to the client. Let us compare and contrast between these two sets to see which set can be more viable for the client in the future. The two sets of technologies are: 1) - Internet Information Services, Active Server Pages and SQL Server (Microsoft Products) 2) – Apache, PHP and MySQL It is to be noted here that that both sets have a web server, a web progr amming language and a database. We should now just compare these technologies individually in detail and then in the subsequent sections, we will relate our results with the available IT infrastructure of the client. 2.1 - Web Servers The function of web server is to deliver services (web content) to the users who are requesting access via Hyper Text Transfer Protocol. The HTTP protocol is normally set by web browsers and doesn’t really require manual intervention or settings by the user. Web content here actually means all the media that is available on the web page. (WDN, 2012) The following table actually shows the differences between two available web servers: Apache and Internet Information Services. APACHE IIS Current market share at 65% Current market share at 15% Designed to work with most Operating Systems IIS designed to work only with Windows Operating Systems Co-operation is limited with the host system and there are no specific utilities available in every OS to monitor web service Greater co-operation with the host system and control through various Windows utilities Independent Request handler is limited Independent Request handler is not limited .Net languages aren’t integrated Support for most programming languages Open source software Comes with Windows OS More secure Less secure because of multiple system calls 2.2 - Web Programming Languages A web programming language or a server side scripting language is a language designed for developing web pages of dynamic nature. The following table shows the comparison between two leading server side scripting languages: PHP and ASP.Net PHP ASP.Net Microsoft Technology. Ships free with IIS on Windows OS. Open source language Runs on most OS Support windows only Slower compilation time Quick compilation and response time Hardware required to run PHP applications is expensive Windows licensing cost Not supported by any specific framework but has custom CMS such as Drupal and Magento Suppo rted by .Net framework which is very reliable Simple to code Complex to code Recommended for small applications Recommended for large applications Lesser data security Enhanced data security (Lerdorf & Tatroe, 2002) 2.3 - Database Management Systems A database management system (DBMS) is a software application that allows for the creation and management of a database. It also allows the users to make changes to the

Saviour Siblings Debate

Saviour Siblings Debate A saviour sibling is a child who is born via pre-implantation genetic diagnosis (PGD). This shows any fatal diseases in embryo screening, to find a tissue type match for the existing sibling so that stem cell transplantation can take place with the newborns umbilical cord. Many people believe that this is unethical because it doesnt consider the newborns rights, or simply because some cannot understand what parents go through. This is often questioned because it is typically thought of as wrong and that it will lead to designer babies being born and that the sibling will be treated as a commodity. My response to this is that the arguments presented against saviour siblings are flawed, in that not allowing a saviour sibling to be created would result in deaths of many children worldwide and will therefore conclude that there is nothing unethical about it at all, rather its unethical to do the contrary. Since, would it not be unethical to fail to protect people who are able to be protected in this way, would avoiding this not mean we are posing a threat or harm to their life purposefully? In this essay I will discuss how creating a saviour sibling is ethical and parents are doing the most loving thing possible and providing the gift of life, but more importantly saving a life. The main argument against saviour siblings being an unethical procedure is that the dismissing of PGD will result in many childrens deaths, of which most could have been saved, if a saviour sibling was born. It is unethical to say that a child being brought into the world is for purpose only; it is much more than that. As Sheldon and Wilkinson point out, You have to have a very powerful reason to resist the means by which a childs life can be saved (p.533). They show that saying it is unethical because of a slim possibility the child may be treated differently is highly judgmental, and is not reason enough to dismiss the concept of saving lives. It is more unethical to not help someone who is severely ill; it would be allowing the pain to continue at your will. Those who choose to save a life are extremely loving and ethical to consider it in the first place, as it would be heartbreaking to watch a sick child and be helpless. No-one who has not been in that position is in any place to comment on it being unethical, saviour siblings are available as a last resort to save a life and reduce suffering where possible. Modern day medicine is created and technology advanced for these sorts of purposes. The argument defends the idea of a saviour sibling being ethical on the grounds that saving a life is always going to be better that not saving a life. That latter would be more unethical. The process involves motivation and so the parents are highly unlikely to be anything but supportive and loving throughout the process, and especially toward the new baby. Parents are faced with a hard decision of choosing ways to help their child, and when most options are exhausted saviour siblings can be the only option to severe illnesses. Overall, the circumstances surrounding them initially shows that they thought a life was worth fighting for and a saviour sibling would endure the same amount of care. It would be a strange thing to do of the parents, to then think of him/her as a purpose only since the result of saviour would oversee the so called means of existing only because of an end which is needed. In response to my argument, those who prohibit saviour siblings on ethical terms always stand by the main point that the child would be treated as a commodity since they would be unwanted after they have served a purpose of saving a sibling. The main concern is that it is unethical since the childs welfare and rights are not taken into consideration and would be treated differently especially if the saviour sibling was to end up not saving their life. How would the parents then treat the child? Some say that they would see it as a failure, and love it less because he/she did not fulfill their sole purpose of benefiting the sibling. This leads onto the next point, that saviour siblings are treated as a means to an end and this is extremely unethical to do so. It is wrong to create children under certain proposals for an outcome, and Kants Dictatum points this out, Never use people as a means, but always treat them as an ends(Harris, p.398). Treating the child as a means of saving a sibling, rather than an end in themselves is to create a child which is not done for a selfless reason and therefore unethical. If the child was to find out that this was why they existed, then he/she would certainly have psychological problems as they would always wonder what its life would have been like had they not been born in this way. The problem is of course, that people do conceive children in this way, for means, since the only outcome of creating a saviour sibling is to help someone else. However it is rightly argued against it, that in by saying a childs life would be bad is unfair, since how would anyone be able to know this? Just because they were born under circumstances, does not mean that it would be so. There must be a valid reason for saying this, or be able to at least show why this would be true. And more to the point, how by denying a saviour sibling on ethical terms is more harmful than children dying; it couldnt be that it is worse. As seen here, Psychological research studies have identified that children brought up through assisted reproduction technology have just as close a loving relationship with parentsà ¢Ã¢â€š ¬Ã‚ ¦(Harris, p.399). No parent would go through the pain of it just to end up treating the saviour sibling as an object, or in an unmoral way. There would be more love for him/her, and equally no reason to just treat them as an end to suffering, but rather as a blessing in itself that they have a new child to love and one which has helped their other child. No one ever seems to question the motives of people who have children to save failing marriages, or to have a brother or sister for their current childs benefit of having someone to play with. These are surely more trivial reasons, which apparently are more acceptable than those, which save lives. It is wrong to say creating a saviour sibling to save a life is unethical but creating a child for instrumental purposes suiting the parents is ok, it only benefits the parents needs, but a saviour sibling will always benefit everyone. Aside from the views argued, there are further implications. The main consideration is that its unclear as to what should constitute as an unethical reason for having a saviour sibling, and who is to be judge of this. Certainly though, it cant be said that saviour siblings cause parents to pick designer characteristics such as blue eyes and brown hair, since there are regulations in place which would never allow this for this procedure. Freeman states, à ¢Ã¢â€š ¬Ã‚ ¦PGD was developed it was envisaged that embryos would be selected for their own intrinsic merit and not for utility to another person (Harris, p.391). This intrinsic merit must be to save a life and live as a healthy child, and not to please the parents by having certain designer features to their future child. Much thought goes into these views, and it would mean that it would be just as much of a thoughtful process for parents. It is never the case that a parent endures the process of saviour sibling creation for characteristic means or to then treat the child as a sole purpose only. There is no moral or ethical equal between a saviour sibling and producing a child for designer reasons, as that would be an insignificant purpose. It is not the done thing by good parents, it is not in their nature and they would not have considered the process had they been uncaring, unethical and non-loving. Parents are hard done by this criticism of not taking into consideration their childs welfare and all possible problems. The benefit of saving a life is always going to surpass reasons of saviour siblings being born as a commodity with no proof of how they will live; it has little substance to the question of it being unethical. I would challenge anyone to deny the views and processes a parent goes thr ough, when their child is dying in front of them, not one reason could be more unethical than not saving a life when it is possible.

Reflections on the Analytic/Continental Divide Essay -- Research Essay

Reflections on the Analytic/Continental Divide My friends in the English department often ask me to explain the difference I so often talk about between analytic and continental philosophy. For some odd reason they want to relate our discipline with theirs in an effort, maybe, to understand both better. Thus, I welcome the opportunity offered by Schuylkill's general theme this year to give a very general and un-rigorous presentation on Philosophy, intended for the University Community at large. One fine, if annoying, tradition in philosophy is that of hedging our bets. It's the fine art of being slippery. And we actually think it's motivated by a wish to be exacting. Accordingly, I should begin such a paper by saying that neither analytic nor continental philosophy are truly cohesive, unified, groups; much which seems inconsistent flows under their banner, as does much disagreement. However, today, few groups of any merit are cohesive and unified, if they ever were. Even science isn't unified any more. So much for fine print bordering on the platitudinous. This paper has four sections. The first section places analytic and continental philosophy within a historical tradition, specifically in relation to Kant. The second details analytic philosophy, particularly with relation to 'the linguistic turn' and 'ordinary language' philosophy. The third juxtaposes what I take to be a continental response in terms of Heidegger's view of language and Foucault's view of power/knowledge, and shows some of the disrepute in which these are held. The last reviews some recent journal articles on the subject, and delivers a summation and prognosis. I. You all know about the Pre-Socratics, of which I think fondly of Heraclitus, so o... ...of Pure Reason. Trans. Norman Kemp Smith. New York: St. Martins, 1965. Grounding for the Metaphysics of Morals. Trans. James W. Ellington. Indianapolis: Hackett, 1977. Margolis, Joseph. Historied Thought Constructed World. Berkeley: U of California P, 1995. "A Biopsy of Recent Analytic Philosophy." The Philosophical Forum XXVI.3 (1995): 161-188. McDowell, John. Mind and World. Cambridge: Harvard UP, 1994. Norris, Christopher. "Doubting Castle or the Slough of Despond: Davidson and Schiffer on the Limits of Analysis." The Review of Metaphysics 50 (December 1996): 351-82. Quine, Willard Van Orman. "Two Dogmas of Empiricism". The Philosophy of Language. Ed. A.P. Martinich. New York: Oxford UP, 1996. 39-60. Schlick, Morris. "The Turning Point in Philosophy." Logical Positivism. Ed. A. J. Ayer. New York: Free, 1959. qtd. in Follesdal (200).

The Atmosphere and its Layers

How does the atmosphere affect conditions on Earth? What is Earth's atmosphere composed of? How do pressure and density vary with altitude? What are the characteristics of the major layers of the atmosphere? Important Terms atmosphere alarm pressure barometer troposphere weather stratosphere ozone layer mesosphere troposphere Ionosphere aurora At 8848 meters (29,030 feet) above sea level, Mount Everest Is the highest mountain in the world. In 1952 Edmund Hillary, a New Zealand mountaineer, and TentingNorway, a mountain guide from Nepal, became the first humans to reach the top. The climb was very dangerous for several reasons, including the extremely low temperature and low level of oxygen at the summit. When they finally made it to the top, the two men cheered and embraced. Then Hillary did something to prove a point ?he took off his oxygen mask. He wanted to show that a person could stay alive while breathing naturally at that high altitude. But after a few minutes, his vision beg an to fail. When Hillary replaced his mask, his vision improved. Then the two men started back down the mountain.Why did Hillary and Tenting need to carry oxygen to the top of Mount Everest? And why was It so cold there? The answers to these questions depend on how the alarm around Earth changes with altitude. Earth's Protective Layer What you commonly call air, scientists call the atmosphere. The atmosphere (at mum safer) is the layer of gases that surrounds Earth. The atmosphere forms a protective boundary between Earth and space and provides conditions that are suitable for life. The atmosphere protects Earth's surface from continual pounding by meteoroids, chunks of rock and metal from space.The atmosphere also protects Earth from much f the high-energy radiation from space. The atmosphere holds in heat and helps to moderate Earth's temperatures. Without the atmosphere, Earth's surface would be similar to the moon's, boiling hot during the day and freezing cold at night. Earth's relatively constant temperatures allow life to flourish. The atmosphere also provides the gases that are essential for life. Carbon dioxide In the atmosphere Is essential for plants and some other organisms to carry out photosynthesis. Photosynthesis Is the process of capturing the sun's energy to make food.Oxygen Is produced during photosynthesis and released into the atmosphere. Your body uses oxygen to carry The atmosphere is a mixture of different gases. The composition of the atmosphere is fairly uniform up to an altitude of about 80 kilometers. Earth's atmosphere is a mixture of nitrogen, oxygen, water vapor, and many other gases, in which tiny solid and liquid particles are suspended. As Figure 2 shows, two gases?nitrogen and oxygen?make up more than 99 percent of clean, dry air. The amount of water vapor in air varies from 0. 02 percent in cold, dry air to more than 4. Percent in warm, moist air. Various amounts of water droplets and solid particles are suspended in the atm osphere. Some solid particles can be seen as floating dust, but most particles are microscopic. These solid particles come from various sources, including smoke from fires, ash and dust from volcanic eruptions, and salt from ocean spray. Air Pressure The atmosphere has weight because of Earth's gravity. As a result of this weight, the atmosphere exerts pressure. Recall that pressure is the force exerted on a surface divided by the area over which the force is exerted.Air pressure is the force exerted by the weight of a column of air on a surface. At sea level, air pressure is about 101 ,325 Newton's per square meter, more commonly expressed as 1013. 5 milliners. One Millard equals 100 Newton's per square meter. Effect of Altitude. Air pressure changes with altitude. The atmosphere is densest near Earth's surface and becomes less dense as altitude increases, as shown in Figure 3. Why is this? Air can be compressed, as it is when you pump air into a tire or a basketball. Near Earth's surface, the column of air includes the entire depth of the atmosphere, so the pressure and density are high.As altitude increases, the depth of the column of air above decreases, so the pressure decreases. At high altitudes there is very little air in the column above, so air pressure is lower. As altitude increases, air pressure and density decrease. About half of the total mass of the atmosphere is found below an altitude of 5. 6 kilometers. When Hillary and Tenting climbed Mount Everest, they went well above this halfway point. As they climbed, the air became less dense. Hillary had trouble breathing without an oxygen mask because there were fewer oxygen molecules per cubic meter of air at the summit than at sea level.Measuring Air Pressure. Scientists measure air pressure with an instrument called a barometer. The first barometer was invented in 1643 by the Italian scientist Evangelists Torricelli's. Torricelli's invented a mercury barometer, similar to the one shown in Figure 4. As air pressure increases, the column of mercury in the barometer rises. As air pressure decreases, the column of mercury falls. Thus, a measurement of the height of a column of mercury is a measurement of air pressure. At sea level, the average air pressure is about 760 millimeters of mercury or, more commonly, 29. 2 inches of mercury. An aneroid (an uh rood) barometer is a smaller, more portable type of barometer. The word aneroid means â€Å"not using liquid. † Aneroid barometers use a metal chamber that expands and contracts with changes in air pressure. Temperature changes dramatically as you move up from Earth's surface high into the atmosphere. Scientists use variations in temperature to divide the atmosphere into four vertical layers. The four layers of the atmosphere are the troposphere, the stratosphere, the mesosphere, and the troposphere. The Troposphere.You, along with many other living things, live in the layer of the atmosphere called the troposphere. The tr oposphere (troth pup safer) is the lowest layer of Earth's atmosphere. This layer contains almost all of the atmosphere's water vapor and suspended particles, which are important in the formation of clouds and reciprocation. Most weather takes place in the troposphere. Weather is the condition of the atmosphere in a particular place at a particular time. The height of the troposphere ranges from about 9 kilometers above the poles to 16 kilometers above the tropics.The average height of the troposphere is about 12 kilometers. In the troposphere, temperature generally decreases as altitude increases. Though it varies somewhat, the rate of decrease averages about 6. 5 Celsius degrees per kilometer. For example, if it is ICC where you are on Earth's surface, then it is probably about ICC at an altitude of 2 kilometers above you. This characteristic of the troposphere accounts for the extremely low temperatures that Hillary and Tenting had to withstand when they scaled Mount Everest. The Stratosphere. Above the troposphere, as shown in Figure 5, is the stratosphere.The stratosphere (strata uh safer) extends from an altitude of about 12 kilometers to about 50 kilometers. The temperature of the stratosphere remains nearly the same from the boundary with the troposphere to an altitude of about 20 kilometers. Above that height, temperature increases as altitude increases. The temperature in the lower stratosphere remains about -ICC. Above 20 kilometers, the temperature rises to about COCO. The upper stratosphere is warmer than the lower stratosphere because of the presence of the ozone layer, a region of high ozone concentration.Recall that ozone is a highly reactive gas whose molecules are composed of three oxygen atoms (03). Most of the oxygen molecules you breathe are composed of two oxygen atoms (02). In the stratosphere, the energy of sunlight is great enough to split 02 molecules into single oxygen atoms (O). When an oxygen atom (O) collides with a molecule of ox ygen (02), ozone (03) is formed. Ozone absorbs ultraviolet (XIV) radiation in sunlight and filters such of it out before such radiation can reach Earth's surface. The energy absorbed from UP radiation is converted into thermal energy, warming the upper stratosphere.Because UP radiation can be harmful to living things, the presence of the ozone layer is extremely important to life on Earth. In humans, I-JP radiation can cause a deadly form of skin cancer. Certain chemical pollutants have been depleting ozone in the stratosphere, permitting more UP radiation to reach Earth's surface. However, the release of such chemicals was limited by international agreements and national policies adopted in the sass. As a result, ozone levels in the stratosphere appear to have stabilized. The Mesosphere. The layer above the stratosphere is the 50 kilometers and extends to about 80 kilometers.In the mesosphere, temperature decreases as altitude increases. At the top of the mesosphere, the temperatur e approaches -ICC. The air is very thin in the mesosphere. Studies in the sass discovered that air in this layer may move at speeds of more than 320 kilometers per hour. Most meteoroids that enter the atmosphere burn up in the mesosphere. The Troposphere. The outermost layer of the atmosphere, the troposphere (thru mom freer), begins at an altitude of about 80 kilometers and extends outward into space. No boundary marks the end of the atmosphere.Instead, the thin air of the troposphere gradually merges with space. In the troposphere, temperature increases rapidly with altitude, from about -ICC to more than 10000C. Recall from physics that temperature is a measure of the average kinetic energy of molecules. Because gas molecules in the troposphere absorb solar radiation and move very fast, the temperature is quite high. The Ionosphere. The ionosphere (eye ann. uh safer) is not a distinct layer of the atmosphere. Rather, it is a region of charged particles, or ions, that overlaps the lower troposphere.In the ionosphere, molecules of nitrogen and oxygen lose one or more electrons as they absorb high-energy wavelengths of solar radiation. The molecules become positively charged ions. These ions are most dense between the altitudes of 80 and 400 kilometers. At these high altitudes, certain radio waves sent from Earth's surface, such as AM radio waves, bounce off ions and travel back to Earth. You can often hear AM radio stations from very far away at night because the sun's radiation is blocked by Earth. The ions start o recombine at night, allowing AM radio waves to travel farther.

Advertising Images of Elderly

Advertising Images of Elderly The attitudes younger generations have of the elderly and the relationships they share, as well as perceptions older people have of themselves, are directly affected by stereotypes portrayed in television advertisements (Hillier & Barrow, 2011, p. 35). When the elderly are visible in advertising, it is typically in life insurance and emergency catastrophe product commercials.These ads implied that the elderly are feeble, stubborn, grouchy, lonely, ugly, helpless, mentally declined, and isolated (â€Å"Life Call Commercial,† n. d. ). As a group, they suffered from immobility, illness, and frailness (â€Å"August 2004 Commercials part 9,† n. d. ). By portraying the elderly in a negative aspect in advertising, younger audiences and senior citizens began to accept the stereotypical and an unrealistic portrait of aging (Hillier & Barrow, 2011,p 39-41).All too many advertisements that use the elderly perpetuate negative aging stereotypes. These t elevision ads often try to generate media attention that overemphasis the vulnerability of older people (Hillier & Barrow, 2011, p 47). One clear example of this, when Lifecall began running an overly dramatic advertisement in the late 1980’s. Typically, these older actors in these commercials were force to portray characters that were either deathly ill or sprawled across the bathroom floor clutched to a walker, crying â€Å"Help!I’ve fallen and I can’t get up! † The ad gave younger viewers the impression that the elderly were all of a sudden incapable of being alone at home, unable to get help, perhaps for hours or even days. They must rely on their medical alert pendent if they were ever going to call an ambulance, a next door neighbor, family, or a doctor (â€Å"Life Call Commercial,† n. d. ). Running head: ADVERTISING IMAGES OF ELDERLY 4 In other ads, the elderly were repeatedly reminded of negative stereotypes associated with aging (Hillier & Barrow, 2011, p. 7). As the older spokeswoman dropped change into the parking meter, she described to a group of listeners that Colonial Penn Life Insurance helped make sure that her money problems did not become a burden to her family. The commercial continued to communicate with the elderly that the average cost of a funeral was over six thousand dollars (â€Å"August 2004 Commercials part 9,† n. d. ). These advertisements conveyed the idea to the elderly that their departure will place significant financial burdens to their family members.They would more likely be remembered for putting their families into extensive debt. By repeatedly exposing negative portrayals of elderly in Lifecall and Colonial Penn Life Insurance television ads, many children and young adults have lost their respect for the elderly. They believe in wrong or emphasize fictional messages of older people. They see the elderly as defenseless and burdens. Also, the negative stereotypes in television ads have a serious effect on older people’s self-esteem. They take on the negative stereotypes generated on television ads.

My Experience in America Essays

My Experience in America Essays My Experience in America Essay My Experience in America Essay Two and half years ago, when I arrived in the USA, I did not know my life would change in a certain way. For example, when I was in Bangladesh I did not have to worry about getting successful in future because I knew when right after I graduated high school in Bangladesh, I would follow my father’s footstep to be a contractor. Mention that, to be a contractor in Bangladesh you do not need much of education. However, life, after I came to America, has changed and I decided to be a person who would help out my own family and the poor people in Bangladesh by being a Medical Doctor. In Bangladesh, where I am from, the living environment is drastically different from the USA. The selectivity of who could pursue a higher education and receive a professional degree limited my potential to grow as a student. I experienced, as a first-hand witness, the sickness and ailments that plagued my country. This motivated me to search for the knowledge and abilities to help people. Coming to the states I felt a liberation; I could release myself to follow a career in health field. I became exposed to opportunities from every corner and I made it one of my goals to take advantage of all of them. Though I was faced with a cultural and language barrier I learned to break through them with dedication, confidence, and a proactive attitude. I seek to pursue a medical career. I think there is always a reason behind someone who they want to be and my reason is to become doctor is because when I was in Bangladesh, I was in a village where we have broken roads, no hospitals, no electricity, no higher education, etc. We did not have any hospital around our area; however, if anyone wants to go to hospital or clinic they have to drive 2 hours just to get to the hospital! It was one of the winter evening, when my neighbor’s wife was pregnant and it was the time she was about to give birth. There were lot of people gathered to my neighbor’s house to help them